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Building Your Audience
Learn how to grow, manage, and segment your customer base — from tracking and profiles to lists, dynamic segments, and consent management.
Growing Your Social Media Audience with Cavaco AI
Learn how to use Cavaco AI's social analytics, Marketing Copilot, and cross-channel integration to grow your social media following.
Importing and Cleaning Third-Party Contact Lists (Leads)
Learn how to safely clean and import third-party email lists into Cavaco AI's Audience > Leads section, including guidance on using ZeroBounce, Kickbox, and NeverBounce.
Understanding Contact Profiles
A deep dive into the information stored on individual contact profiles and how it powers personalization.
Dynamic vs Static Segments
Understand the difference between Lists (static) and Segments (dynamic) and when to use each.
Contact Status & Subscription Management
Understanding how Cavaco handles contact statuses, opt-outs, bounces, and spam complaints to protect your deliverability.
Importing Contacts
Learn how to easily import your existing contact lists into Cavaco AI using CSV files.
Creating Your First Audience Segment
Learn how to build dynamic audience segments in Cavaco AI to target the right customers with the right message.
Understanding Audiences in Cavaco
Learn how Cavaco automatically builds smart, actionable customer segments—like VIPs, first-time buyers, and RFM groups—by syncing your store’s order history from the last six months. This guide explains how Cavaco’s Audiences feature gives you instant access to personalized marketing opportunities across email and SMS.
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