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Building Your Audience
Learn how to grow, manage, and segment your customer base — from tracking and profiles to lists, dynamic segments, and consent management.
Uploading and Ingesting Lead Lists in Cavaco
Learn the required two-step Cavaco lead-import workflow: upload a dataset, create an ingest, choose Email List, Phone List, or Profile Enrichment, and verify completion.
Understanding Contact Profiles
A deep dive into the information stored on individual contact profiles and how it powers personalization.
Dynamic vs Static Segments
Understand the difference between Lists (static) and Segments (dynamic) and when to use each.
Contact Status & Subscription Management
Understanding how Cavaco handles contact statuses, opt-outs, bounces, and spam complaints to protect your deliverability.
Creating Your First Audience Segment
Learn how to build dynamic audience segments in Cavaco AI to target the right customers with the right message.
Understanding Audiences in Cavaco
Learn how Cavaco automatically builds smart, actionable customer segments—like VIPs, first-time buyers, and RFM groups—by syncing your store’s order history from the last six months. This guide explains how Cavaco’s Audiences feature gives you instant access to personalized marketing opportunities across email and SMS.
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