Creating Google Ads Campaigns

Cavaco AI allows you to create and manage Google Search and Performance Max campaigns directly from your dashboard. This helps you capture high-intent traffic and drive conversions alongside your other marketing channels.

1. Prerequisites

Before creating a campaign, you must have successfully connected your Google Ads Account in Settings > Integrations.

2. Creating a New Campaign

1. Navigate to Advertising in the left sidebar.
2. Click Create Campaign.
3. Select Manual Setup or use the Assisted Creator for AI recommendations.
4. Select Google Ads as the channel.

3. Choosing the Campaign Type

Select the type of Google Ads campaign you want to run:

• Search: Text ads that appear on Google Search results pages when people search for specific keywords.
• Performance Max: Goal-based campaigns that access all of your Google Ads inventory from a single campaign (Search, Display, YouTube, Discover, Gmail, Maps).

4. Configuring Campaign Settings

• Campaign Name: Give it a descriptive name.
• Budget: Set your average daily budget.
• Bidding Strategy: Choose how you want to bid (e.g., Maximize Conversions, Target ROAS, Maximize Clicks).
• Location Targeting: Specify the geographic areas where you want your ads to appear.

5. Setting Up Ad Groups and Keywords (Search Campaigns)

If you selected a Search campaign:

1. Create an Ad Group (a collection of related keywords and ads).
2. Enter the keywords you want to target. Cavaco AI may provide keyword suggestions based on your store data.
3. You can also apply audience targeting here, such as using a synced Cavaco AI segment for remarketing (RLSA).

6. Designing the Ad Creative

The creative requirements depend on the campaign type:

For Search Campaigns:

• Final URL: Where users go after clicking.
• Headlines: Write multiple headlines (up to 15). Google will test different combinations.
• Descriptions: Write multiple descriptions (up to 4).

For Performance Max Campaigns:

You need to provide a variety of assets for Google to mix and match:

• Images: Upload high-quality images (landscape, square, and portrait).
• Logos: Upload your brand logo.
• Videos: (Optional but recommended) Add YouTube video URLs.
• Headlines & Descriptions: Write short and long headlines, and descriptions.

7. Review and Launch

1. Review all settings, keywords, and ad previews.
2. Click Launch Campaign.
3. The campaign will be submitted to Google for review and will start running once approved.

8. Monitoring Performance

Track your campaign's performance in Advertising > My Campaigns. You can view metrics like Impressions, Clicks, Conversions, and Cost Per Conversion.