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Your Store's Performance at a Glance
The Cavaco AI home dashboard is your command center. It provides a real-time overview of your store's marketing performance, allowing you to quickly assess what's working and where to focus your energy.
Key Metrics Explained
- Total Revenue: The total revenue attributed to Cavaco AI campaigns and on-site experiences during the selected period.
- Revenue from Campaigns: Revenue specifically generated by email, SMS, and WhatsApp campaigns.
- Revenue from On-Site: Revenue attributed to widget interactions (e.g., a customer who submitted a popup form and then made a purchase).
- New Subscribers: The number of new email and SMS subscribers acquired through Cavaco's consent forms and widgets.
- Campaign Open Rate: The average open rate across all sent email campaigns in the period.
Using Date Comparisons
The dashboard supports period-over-period comparisons. Use the date picker in the top right to select your primary period (e.g., last 7 days) and a comparison period (e.g., the previous 7 days). Green arrows indicate improvement; red arrows indicate a decline.
Understanding Attribution
Cavaco uses a last-click, 7-day attribution window by default. This means a purchase is attributed to Cavaco if the customer clicked a Cavaco message or interacted with a Cavaco widget within 7 days before making a purchase. You can adjust the attribution window in Settings > Attribution.
Drilling Down with Custom Reports
For deeper analysis, navigate to Analytics > Custom Reports. Here you can ask the AI questions in natural language (e.g., "Which campaign generated the most revenue last month?") or build custom charts to visualize specific metrics over time.
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