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Once you understand the principles of IP warmup, you need to execute the schedule within Cavaco AI. The core principle of execution is simple: One campaign per segment.
The Execution Model: One Campaign per Segment
A common point of confusion is trying to use a single campaign to target all segments over time. This is incorrect.
You must recreate the original campaign (e.g., the one targeting your RFM Champions) for each additional segment to be emailed. For example, if you plan to target 6 segments over six weeks, you will end up with 6 separate campaigns. Each campaign contains 6 weeks of emails and targets a single segment that is mutually exclusive — not included in any of the other warmup campaigns.
1. Prepare Your Mutually Exclusive Segments
First, ensure you have created your warmup segments (e.g., "Champions", "Loyal Customers", "Recent Buyers"). It is critical that these segments are mutually exclusive — a contact should appear in only one warmup campaign at a time, so they do not receive duplicate warmup emails.
2. Create Your First Campaign (e.g., Champions)
Start with your most engaged segment — typically RFM Champions — as they are most likely to open, click, and help establish a positive sender reputation.
- Navigate to Campaigns and click Create Campaign.
- Target your "Champions" segment.
- Build out the full email sequence for the warmup duration (e.g., 6 weeks of emails).
- In the Review & Schedule step, use the Limit Sending Volume or Batch Sending options to control the daily volume according to your warmup schedule.
3. Duplicate and Retarget for Each Additional Segment
When it is time to introduce the next segment into the warmup schedule, do not add them to the existing campaign. Instead:
- Duplicate the successful "Champions" campaign.
- Edit the duplicated campaign and change the target audience to your next segment (e.g., "Loyal Customers").
- Adjust the sending volume limits for this new campaign according to the schedule.
- Repeat this process for each new segment you introduce.
At the end of the process, you will have one campaign per segment — each running independently, each targeting a single mutually exclusive audience.
4. What Content to Send During Warmup
The content you send during warmup is critical. It must be highly engaging to encourage opens and clicks.
- Send your best content: Newsletters with high historical engagement, major announcements, or exclusive offers.
- Avoid purely promotional "salesy" emails: These often have lower engagement and higher spam complaint rates.
- Ask for engagement: Include clear calls to action (e.g., "Reply to this email," "Click here to read more").
5. Handling Automated Flows During Warmup
Your automated flows (like Welcome Series or Abandoned Cart) also contribute to your sending volume. These are generally high-engagement emails, which is good for warmup.
- Turn on your most critical flows (Welcome, Abandoned Cart) early in the warmup process.
- Monitor their volume. If your flows are sending 100 emails a day, and your target for Day 3 is 200, you only need to send a broadcast campaign to 100 users.
6. Adjusting the Schedule
The warmup schedule is a guideline, not a rigid rule. If you see excellent engagement (high opens, no spam complaints), you can accelerate the schedule slightly. If you see poor engagement or high bounces, slow down, pause sending, and clean your list before resuming.
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