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What Is the Marketing Copilot?
The Marketing Copilot is Cavaco's AI brain — it continuously analyzes your store data, customer behavior, and campaign performance to surface actionable insights and recommend specific marketing actions.
The Actions tab shows AI-recommended marketing actions ranked by expected revenue impact.
Actions
The Actions tab shows a prioritized list of specific marketing tasks the AI recommends you take right now. Each action includes an expected revenue impact estimate, the audience it targets, and a one-click option to execute it. Actions are refreshed daily as new data comes in.
Insights
The Insights tab surfaces data-driven findings about your store and customers. These are observations — patterns the AI has detected — that inform your broader strategy.
The Insights tab surfaces data-driven findings about your store performance and customer behavior.
Initiatives
The Initiatives tab shows longer-horizon strategic programs the AI has identified as growth opportunities. Unlike individual Actions, Initiatives are multi-step programs — for example, "Launch a loyalty program for your top 20% of customers."
The Initiatives tab shows strategic multi-step programs recommended by the AI.
How the AI Makes Recommendations
The Marketing Copilot uses your store's historical order data, customer behavior, email engagement metrics, and industry benchmarks to generate recommendations. Meaningful recommendations typically start appearing within 7–14 days of connecting your store.
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