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Your Marketing at a Glance
The Marketing Calendar is your bird's-eye view of all planned and active marketing activity. It consolidates email campaigns, SMS blasts, drip automations, advertising campaigns, and AI Copilot initiatives into a single, unified timeline.
Accessing the Calendar
Navigate to Copilot > Calendar from the main navigation. The calendar defaults to a monthly view but can be switched to weekly or list view using the controls in the top right.
Reading the Calendar
Each item on the calendar is color-coded by type:
- Blue: Email campaigns
- Green: SMS campaigns
- Purple: Advertising campaigns
- Orange: AI Copilot initiatives
- Grey: Automated drip campaigns (shown as a recurring event)
Creating a Campaign from the Calendar
You can create a new campaign directly from the calendar by clicking on any date and selecting the campaign type. This is a fast way to plan your promotional calendar for the month.
Avoiding Campaign Conflicts
The calendar helps you spot conflicts — for example, scheduling an SMS blast on the same day as a drip campaign message might overwhelm your subscribers. Cavaco will highlight potential over-messaging issues and suggest adjustments.
AI-Suggested Events
The Copilot proactively adds suggested campaigns to your calendar based on upcoming holidays, seasonal trends, and your store's historical performance data. These appear as "Suggested" events that you can accept or dismiss with a single click.
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