Setting Up Your Brand Identity

Configure your brand colors, fonts, logo, and sender identity so all Cavaco campaigns and widgets are consistently on-brand.

Why Brand Setup Matters

Cavaco AI generates campaign copy, email templates, and on-site widgets automatically. For these to look and feel like your brand, you need to configure your brand identity first. This is a one-time setup that powers everything else.

Accessing Brand Settings

Navigate to Settings > Brand from the bottom left of your dashboard.

Uploading Your Logo

Upload your primary logo in PNG or SVG format. Cavaco recommends uploading both a full-color version and a white version (for dark backgrounds). These will be used in email headers and on-site widgets.

Setting Your Brand Colors

Enter your primary and secondary brand colors using their HEX codes. These colors will be automatically applied to all AI-generated email templates and widget designs.

Choosing Your Fonts

Select from Cavaco's library of web-safe fonts, or upload a custom font file. Your chosen font will be applied to all email and widget text.

Configuring Your Sender Identity

Your sender identity determines how your brand appears in customers' inboxes:

  • From Name: The name that appears as the email sender (e.g., "The Cavaco Store Team").
  • From Email: The email address used to send campaigns. We strongly recommend using a branded domain (e.g., marketing@yourstore.com) rather than a free email address like Gmail, as this significantly improves deliverability.
  • Reply-To Email: The email address customers will reach if they reply to your campaigns.

Verifying Your Sending Domain

To use a branded from email address, you must verify your domain. Cavaco will provide you with DNS records (SPF, DKIM, and DMARC) to add to your domain's DNS settings. This process typically takes 24-48 hours to propagate. Verified domains dramatically improve email deliverability.