Creating Meta (Facebook & Instagram) Ad Campaigns

With over 3 billion active users, Meta (Facebook and Instagram) is essential for both finding new customers and retargeting existing ones. Cavaco AI makes launching Meta campaigns intuitive by focusing on who you want to reach and what you want them to do, rather than getting bogged down in complex ad account settings.

1. Common Use Cases for Meta Ads

Before diving into the creation process, consider what you want to achieve. Here are three highly effective strategies you can execute through Cavaco AI:

• The "Win-Back" Campaign (Retargeting): Target a Cavaco segment of "Lapsed Customers" (those who haven't purchased in 90+ days) with a Carousel ad showcasing your newest arrivals or offering a special discount to bring them back.
• The "VIP Lookalike" Campaign (Acquisition): Sync your "High LTV Customers" segment to Meta to generate a 1% Lookalike Audience. Run a compelling Video ad to acquire new customers who share similar buying behaviors to your best current customers.
• The "Cart Abandoner" Push (Conversion): Run Dynamic Catalog ads specifically targeting users who added items to their cart in the last 7 days but didn't complete the checkout process. The ad will automatically show them the exact product they left behind.

2. Three Ways to Create a Campaign

Cavaco AI offers three distinct paths to launch your Meta campaigns, accessible by clicking Create Campaign in the Advertising section:

A. Assisted Creator (Marketing Copilot)

The fastest way to launch. Simply tell the Marketing Copilot what you want to achieve (e.g., "Create a campaign targeting past purchasers with our new summer collection"). The AI will automatically configure the objective, select the right audience segment, suggest a budget, and generate the ad copy.

B. The Ad Library (Pre-Generated Templates)

Browse a library of proven, high-performing campaign templates. When you select a template, Cavaco AI automatically adapts the creative, copy, and targeting rules to match your specific brand voice and catalog.

C. Manual Creation

For total control, build the campaign from scratch. You'll define every parameter, from the specific ad groups and budget to the detailed creative assets.

3. Configuring Your Campaign Settings

When creating a campaign, you'll need to define the following core elements:

Select Your Objective

Cavaco AI simplifies Meta's complex objectives into six clear business goals:

• Acquire Customers: Optimized for finding net-new buyers.
• Retarget Shoppers: Re-engage people who have interacted with your brand but haven't purchased recently.
• Convert Shoppers: Drive immediate sales from high-intent audiences (like cart abandoners).
• Drive Traffic: Maximize the number of clicks to your website.
• Brand Awareness: Maximize reach and ad recall among your target audience.
• Promote Offer: Highlight a specific sale or discount code.

Define Your Audience

The true power of Cavaco is your first-party data. Instead of relying solely on Meta's broad targeting, select a dynamic Cavaco segment to target. As users enter or leave the segment in Cavaco (e.g., they make a purchase and leave the "Cart Abandoners" segment), your Meta audience updates automatically in real-time.

4. Designing the Creative

Meta supports highly visual formats. Within the Cavaco campaign editor, you can build:

• Image Ads: Standard single-image formats perfect for clear, direct messaging.
• Video Ads: Highly engaging motion assets ideal for brand storytelling and product demonstrations.
• Carousel Ads: Swipeable cards ideal for showcasing multiple products, features, or telling a sequential story.
• Catalog Ads: Dynamic ads that automatically pull the exact product a user was viewing from your synced product catalog.
• Responsive Ads: Provide multiple headlines, descriptions, and images. Meta's algorithm will automatically assemble and serve the highest-performing combination for each individual user.

5. AI-Assisted Editing

Even after a campaign is created, you don't have to edit it manually. Open any existing campaign and use the AI Assistant in the editor. You can type commands like "Change the tone of the headlines to be more urgent" or "Swap the primary image for a lifestyle shot," and the AI will apply the updates instantly.

Note: Make sure your Meta Ad Account is connected in Settings > Integrations before launching. See Meta Ads Integration Setup.