How Cavaco Works with Organic Social Posting

This article explains how Cavaco helps brands create and manage organic social media posts to boost awareness, test product interest, and track engagement. It covers AI-powered and manual post creation, smart asset selection, built-in link tracking, and special support for Instagram “Link in Bio” pages—making it easy for merchants to publish content and learn what drives performance.

Social Content Overview

Cavaco's Social module helps you plan, create, and publish content across your social media channels from a single dashboard.

Social - My Content

The Social Content page shows all your scheduled and published social posts.

Creating Social Posts

Navigate to Social > My Social Content and click New Post. The post editor lets you write caption copy with AI-assisted suggestions, upload images and videos, add hashtags, schedule the post, and preview how it will appear on each platform.

The AI Sales Agent on Social

Cavaco's AI Sales Agent monitors your social posts and automatically responds to comments and DMs. This ensures every customer inquiry gets a timely, on-brand response — even outside business hours. The agent can answer product questions, handle objections, and direct interested customers to your store.

Content Calendar

The Calendar view shows all your scheduled social posts alongside email and SMS campaigns. This unified calendar view helps you avoid messaging conflicts and maintain a balanced communication cadence.

Connecting Social Accounts

To connect your social accounts, navigate to Settings > Integrations and select your platform (Instagram, Facebook, TikTok, or Pinterest). Authorize Cavaco to post on your behalf and your accounts will appear in the Social module.