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How Cavaco Works with Organic Social Posting
What Is Social Posting for Brands?
Organic social posting is one of the most effective, low-cost ways for brands to build awareness, grow their audience, and test content ideas before investing further. For ecommerce brands, it’s also an opportunity to showcase products, promote seasonal campaigns, and learn what drives engagement before allocating budget to paid ads or influencer partnerships.
By regularly sharing product highlights, educational tips, or user-generated content, brands can gauge what resonates most—and use that insight to double down on top-performing themes across other channels.
👉 According to Sprout Social, 91% of consumers visit a brand’s website or app after following them on social media. Organic content is where that journey begins.
How Cavaco Helps You Post Smarter and Faster
Cavaco gives you a powerful toolset to design, schedule, and track social content natively—no external tools required.
Build Posts with AI or From Scratch
- AI-Generated Social Posts: Cavaco’s AI assistant drafts captions and selects relevant images automatically based on your product, collection, or campaign. It even adjusts the copy depending on the platform (Instagram vs. Facebook vs. X).
- Manual Mode: Prefer to handcraft your copy? You can design one or multiple posts using the same message and manually select imagery from your Asset Collections, which include synced product images, uploaded brand assets, or even AI-generated visuals created on the fly.
Built-in Image Intelligence
When using AI mode, Cavaco will automatically pull in imagery from your synced Asset Collections—so if you select a product, Cavaco knows what it looks like and what marketing visuals already exist. Don’t have one? No problem—you can create new images at the time of posting.
Track Every Post and Click
All outbound links in social posts are automatically tracked by Cavaco, allowing you to measure which posts drive real engagement, site visits, and conversions. You’ll see performance metrics broken down by campaign, segment, and even creative type.
Special Support for Instagram
Because Instagram doesn’t allow links in individual posts, Cavaco automatically maintains a "Link in Bio" landing page that looks like your Instagram feed—but each image links to a unique tracked URL.
- The layout mimics your "View All Posts" grid on Instagram
- Each tile opens a tracked link of your choice (product page, offer, blog, etc.)
- This allows Cavaco to stitch together post views → clicks → conversions, even on platforms like Instagram
Summary
Cavaco makes social posting more strategic, not just easier. With built-in AI, visual asset syncing, and full-funnel attribution (even for Instagram), you can test ideas quickly and scale up what works—whether that’s creating high-production videos, partnering with creators, or launching new campaigns.
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