Widget Types Overview

On-Site Widget Types

Cavaco offers several types of on-site widgets, each designed for different use cases. Understanding when to use each type helps you maximize conversions and engagement on your site.

The Sign-up Forms page shows all widget types available for subscriber capture.

Pop-ups

Pop-ups are full overlays that appear on top of your page content. They're the most attention-grabbing widget type and typically achieve the highest conversion rates for email/SMS capture. Best for: exit intent offers, welcome discounts, and limited-time promotions.

Flyouts

Flyouts slide in from the side or bottom of the screen without covering the main content. They're less intrusive than pop-ups and work well for ongoing promotions or persistent CTAs. Best for: loyalty program sign-ups, newsletter subscriptions, and persistent offers.

Embedded Forms

Embedded forms are placed directly within your page content — in a footer, sidebar, or dedicated landing page section. They don't interrupt the browsing experience and are ideal for high-intent pages like blog posts or product pages.

Recommendation Widgets

Recommendation widgets display personalized product suggestions based on visitor behavior. They can be placed on product pages, collection pages, the cart, and the checkout. Best for: increasing average order value and reducing bounce rate.

Recommendation widgets show personalized products to each visitor.

Content Blocks

Content blocks are dynamic sections of your page that display different content to different visitor segments. Best for: personalized hero banners, loyalty status displays, and campaign-specific messaging.