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Direct Messaging Overview
Cavaco's Direct Messaging module is where you create and manage all one-to-one and one-to-many communications with your customers — email campaigns, SMS campaigns, and automated drip sequences.
The Drip Campaigns section shows all your automated message sequences.
Drip Campaigns
Drip campaigns are automated sequences triggered by customer behavior. They run 24/7 without manual intervention. Common use cases include welcome series, abandoned cart recovery, post-purchase follow-ups, and win-back campaigns.
Scheduled campaigns are one-time sends planned for a specific date and time.
Scheduled Campaigns
Scheduled campaigns are one-time sends to a specific audience at a specific time. Use them for promotions, product launches, seasonal events, and any time-sensitive announcement.
Email templates are reusable designs that power both drip and scheduled campaigns.
Email Templates
Templates are reusable email designs that you build once and use across multiple campaigns. Cavaco's drag-and-drop template builder makes it easy to create professional, on-brand emails without any coding knowledge.
Channel Coordination
Cavaco coordinates messaging across email and SMS to prevent over-messaging. The Smart Sending feature enforces a minimum time between messages to the same contact, regardless of which campaign triggered them.
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