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What is Direct Messaging?
Direct messaging is the practice of sending personalized, one-to-one communications to your customers through digital channels. In Cavaco, direct messaging currently includes Email and SMS, enabling you to reach your customers where they’re most responsive.
What Channels Does Cavaco Support?
Cavaco currently supports two high-conversion channels:
Each message can be fully customized with product recommendations, personalized offers, and intelligent timing based on the customer’s profile or activity.
What Types of Direct Messaging Are Available?
- Drip Campaigns: Automated message flows triggered by behavior or timing (e.g., abandoned cart, post-purchase, welcome).
- Scheduled Campaigns: One-time or recurring messages scheduled for a specific date and time (e.g., product launches, seasonal promos).
These campaigns can be built with visual tools and enhanced with AI-generated content and recommendations.
What Should Merchants Use Direct Messaging For?
Direct messaging is a core strategy for:
- Customer Retention: Stay top-of-mind and build long-term relationships.
- Driving Repeat Purchases: Encourage returning visits through new arrivals, recommendations, or loyalty perks.
- Increasing Customer Lifetime Value (LTV): Personalized messaging is proven to extend the customer journey.
- Boosting Campaign ROI: Email and SMS consistently outperform other channels in engagement and conversion.
According to McKinsey, personalization can lift revenues by 10–30% when done well:
HubSpot reports that email marketing generates an average ROI of $36 for every $1 spent:
How Do I Send Great Direct Messaging?
Great direct messaging is all about timeliness and relevance:
- Right Person: Use Cavaco’s Segments, including RFM and lifecycle segments that are ready to use.
- Right Message: Use Cavaco’s AI assistant to draft email or SMS messages aligned with each customer’s behavior.
- Right Offer: Cavaco’s Recommendation Recipes automatically pick the best products or offers for each customer.
By combining smart targeting, intelligent content generation, and automated delivery, Cavaco makes it easy for any merchant to run high-performance direct campaigns that feel deeply personal and convert at scale.
Ready to get started? Explore your Direct Messaging Campaigns and choose a template to launch today.
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