Running a Paid Advertising Campaign

Overview

Cavaco's Advertising module lets you create, manage, and optimize paid ad campaigns across Meta (Facebook and Instagram) from a single dashboard. All campaigns are powered by your Cavaco audience data for precision targeting.

The My Campaigns page shows all your active and past ad campaigns with performance metrics.

Creating a New Campaign

Navigate to Advertising > My Campaigns and click New Campaign. You'll be guided through a step-by-step setup:

1. Campaign objective — Choose from awareness, traffic, conversions, or catalog sales
2. Audience — Select a Cavaco segment or create a custom audience
3. Creative — Upload images/videos or pull from your Asset Library
4. Budget and schedule — Set daily or lifetime budget and campaign dates
5. Review and launch — Preview your campaign before going live

The Library tab stores all your ad creative assets for reuse across campaigns.

Connecting Meta Ads

Before running Meta campaigns, connect your Meta Ads account at Settings > Integrations > New Integration > Meta Ads. You'll be prompted to authorize Cavaco to access your Meta Business Manager.

Campaign Performance

Monitor campaign performance in real time from the My Campaigns page. Key metrics include impressions, clicks, CTR, conversions, cost per conversion, and ROAS. Click any campaign to drill into detailed performance data and creative-level analytics.