Running a Paid Advertising Campaign

Advertising in Cavaco AI

Cavaco's Advertising module allows you to create and manage paid ad campaigns directly from your dashboard, without needing to navigate the complex interfaces of Meta Ads Manager or Google Ads. Cavaco uses your customer data to build powerful audiences and generate ad creative automatically.

Connecting Your Ad Accounts

Before creating a campaign, connect your ad accounts:

1. Navigate to Settings > Integrations.
2. Click Connect next to Meta Ads or Google Ads.
3. Authorize Cavaco to manage your ad accounts.

Browsing the Campaign Library

Navigate to Advertising > Library to browse pre-built campaign strategies. These are organized by objective:

• Acquisition: Reach new customers who look like your best existing customers (Lookalike Audiences).
• Retargeting: Re-engage visitors who viewed products or abandoned their cart.
• Retention: Run loyalty promotions to your existing customer base.
• Winback: Target lapsed customers with a compelling offer to return.

Launching a Campaign

1. Select a campaign strategy from the library.
2. Cavaco will automatically build the audience using your store data.
3. Review and edit the AI-generated ad copy and creative.
4. Set your daily or lifetime budget.
5. Click Launch.

Monitoring Performance

All your active ad campaigns appear in Advertising > My Campaigns. You can view impressions, clicks, conversions, and ROAS (Return on Ad Spend) for each campaign without leaving Cavaco.