Managing Coupons and Discount Codes

Coupons as a Marketing Tool

Discount codes are one of the most effective tools for converting hesitant shoppers and winning back lapsed customers. Cavaco AI's Coupons module allows you to create and manage discount codes directly in the platform, then seamlessly embed them into your campaigns and automations.

Creating a Coupon

1. Navigate to Assets > Coupons in the dashboard.
2. Click Create Coupon.
3. Choose the coupon type:

• Percentage Discount: e.g., 15% off the entire order.
• Fixed Amount Discount: e.g., $10 off orders over $50.
• Free Shipping: Waives shipping costs.

Static vs. Unique Codes

Cavaco supports two types of codes:

• Static Code: A single code that many customers can use (e.g., SUMMER20). Good for public promotions.
• Unique Codes: A batch of single-use codes, each assigned to one customer. Prevents code sharing and provides better attribution. Recommended for automated campaigns.

Using Coupons in Campaigns

When building an email or SMS campaign, use the {{coupon_code}} personalization tag to automatically insert the unique code for each recipient. For drip campaigns, Cavaco assigns a unique code to each customer when they enter the flow.

Tracking Redemptions

Monitor coupon performance in Assets > Coupons. You can see how many codes have been distributed, how many have been redeemed, and the total revenue generated by each coupon.