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Email Remains the Highest-ROI Channel
Despite the rise of SMS and social media, email marketing consistently delivers the highest return on investment of any digital marketing channel — often cited at $36 for every $1 spent. Cavaco AI's email editor makes it easy to create professional campaigns in minutes.
Creating a New Email Campaign
- Navigate to Campaigns > Create Campaign.
- Select Time-Sensitive and choose Email as the channel.
- Enter your campaign name and click Continue.
Choosing a Template
Cavaco offers a library of professionally designed email templates organized by goal (e.g., Promotional, Welcome, Announcement, Newsletter). Select a template that matches your campaign objective, or start from a blank canvas.
Using the Email Editor
The drag-and-drop editor allows you to customize every element:
- Content Blocks: Add text, images, buttons, product blocks, and dividers by dragging them from the left panel.
- Product Blocks: Dynamically pull products from your store catalog directly into the email. Great for product spotlights and sale promotions.
- Personalization Tags: Insert dynamic fields like the customer's first name (e.g.,
{{first_name}}) to personalize the message at scale. - Brand Styles: Your brand colors and fonts (configured in Brand Settings) are applied automatically.
Writing a High-Converting Subject Line
The subject line is the single most important factor in whether your email gets opened. Best practices include:
- Keep it under 50 characters so it doesn't get cut off on mobile.
- Use the recipient's first name to increase open rates by up to 26%.
- Create curiosity or urgency without being misleading.
- A/B test two subject lines to let Cavaco automatically determine the winner.
Sending a Test Email
Before scheduling, always send a test email to yourself. Click Preview & Test and enter your email address. Review it on both desktop and mobile to ensure it renders correctly.
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