Setting Up an Abandoned Cart Drip Campaign

The Power of Abandoned Cart Recovery

Nearly 70% of ecommerce carts are abandoned. Setting up an automated recovery campaign is one of the highest-ROI actions you can take in Cavaco AI. Our data shows that multi-channel recovery (Email + SMS) outperforms email-only by over 40%.

Creating the Campaign

Navigate to Campaigns > Create Campaign.
Select Automated Drip as the campaign type.
Choose the Abandoned Cart Recovery template from the library, or start from scratch.

Defining the Trigger

The trigger is the event that starts the automation. Set the trigger to Event: Cart Abandoned.

Building the Flow

A best-practice recovery flow looks like this:

Step 1: The Gentle Reminder (Email)

Wait Time: 1-2 hours after abandonment.
Content: A simple, helpful email reminding them of what they left behind. Include dynamic product blocks showing their exact items.

Step 2: The Urgent Follow-up (SMS)

Wait Time: 24 hours after abandonment.
Condition: Only send if Step 1 was not clicked AND order was not placed.
Content: A short text message, perhaps offering a small incentive (e.g., "Still thinking about it? Use code SAVE10 for 10% off your cart.").

Step 3: The Final Offer (Email)

Wait Time: 48 hours after abandonment.
Condition: Only send if order was not placed.
Content: A stronger incentive or urgency play (e.g., "Your cart is about to expire").

Activating the Campaign

Once your messages are drafted and the flow is built, click Review & Activate. Cavaco will run a final check to ensure all links and dynamic tags are working before turning the campaign on.