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Audiences
Covering all topics surrounding how Cavaco handles audiences, from tracking to profiles, lists and segments
Understanding Audiences in Cavaco
Learn how Cavaco automatically builds smart, actionable customer segments—like VIPs, first-time buyers, and RFM groups—by syncing your store’s order history from the last six months. This guide explains how Cavaco’s Audiences feature gives you instant access to personalized marketing opportunities across email and SMS.
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