Cavaco AI Analytics Overview

Cavaco AI Analytics provides marketers with a comprehensive reporting suite that includes out-of-the-box performance reports for campaigns, emails, SMS, lists, posts, products, and segments. Each report includes detailed views for individual items, enabling deep analysis and cross-object insights. Users can also create custom dashboards using prebuilt widgets or AI-generated components. Whether you want quick metrics or granular visibility, Cavaco Analytics offers the tools to optimize your marketing strategy with clarity and precision.

Cavaco AI provides a powerful, intuitive analytics suite designed to help marketers understand performance, optimize strategies, and make data-driven decisions with ease. The platform comes with several out-of-the-box reports and offers flexible tools for creating custom dashboards and widgets tailored to your goals.

Built-In Reports

Cavaco includes preconfigured reports across the core object types in your account. These reports are available immediately — no setup required — and provide high-level visibility as well as drill-down insights.

✅ Available Out-of-the-Box Reports:

🔍 Drill into Details

Every report provides a "Details" view for deep analysis.

For example:

  • From the Campaigns overview, you can open the Campaign Details report for a single campaign to examine message-level performance, conversions, revenue attribution, and even how specific segments or products performed within that campaign.
  • The same applies across all object types — every list, post, product, and SMS can be explored individually with cross-linked insights and performance breakdowns.
All Segments Report
Vip Segment Details Drill in

This layered approach helps you stay high-level when needed or go granular when it matters.

🛠️ Build Your Own Reports

In addition to default reports, Cavaco allows users to build their own custom reports using:

  • Prebuilt widgets: A library of modular report components (e.g., line charts, KPIs, tables) that can be dragged into custom dashboards.
  • AI-powered widget generation: Simply describe the metric or insight you're looking for, and Cavaco’s AI will generate the widget for you. You can tweak data sources, filters, timeframes, and visualizations using natural language.

Custom dashboards can mix and match any object types, enabling complete flexibility in how you monitor marketing success.

✨ Summary

Cavaco AI Analytics is designed for speed, clarity, and depth. Whether you're tracking campaign performance, analyzing product lift, or exploring how a segment behaves over time, Cavaco’s analytics give you both a bird’s-eye view and a microscope — backed by intuitive drill-downs and customizable reporting.

Need help creating your first custom dashboard? Try the "Analytics Assistant" inside your Reports tab or contact support for hands-on help.